California Closets Encourages Homeowners to Get Organized During National Spring Cleaning Week

California Closets is encouraging consumers to participate in National Spring Cleaning Week by organizing their homes. According to a survey done by the company, a typical person’s closet only stays organized for three months. De-cluttering homes lead to less stress in most people’s day-to-day lives.

California Closets offers solutions to people to organize their homes. They urge people to understand what “hoarding” is and learn how to “take control of their living space.” The company offers tips on how to get started cleaning certain rooms including: the bedroom closet, home office, kitchen, kid’s room and garage.

http://www.prnewswire.com/news-releases/california-closets-encourages-homeowners-to-get-organized-during-national-spring-cleaning-week-118417194.html

PEZ Charity Auction: William and Kate Go under the Hammer

For the forthcoming wedding-of-the-year in the British royal family, the world-famous Austrian sweet manufacturer PEZ has created a pair of PEZ dispensers representing the happy couple Prince William and Catherine Middleton. This unique item will be auctioned on ebay.co.uk to raise money for charity. For collectors of the much-loved PEZ sweet-dispensers, as well as for fans of William and Kate...  READ MORE

Coca-Cola Asks “AMERICAN IDOL®” Fans to Join Multiplatinum Singer-Songwriter Taio Cruz to Create “Perfect Harmony” in a New Hit Song

Chart-Topping Artist and Music Fans Will Collaborate to Write a New Single That Will Be Performed Live on the AMERICAN IDOL Finale Coca-Cola Perfect Harmony collaboration invites AMERICAN IDOL fans to help write a new song for Coca-Cola that will be performed during the show’s season finale May 25 at 8/7c on FOX. Fans can listen to the opening segment of a song penned by multi-platinum singer-songwriter TAIO CRUZ. Then the fans take it from there. Taio will start the song and write the beginning of each verse, but it’s up to fans to help finish each verse in time for him to perform the single on the final show. People can also get the latest updates on the program by following the hashtag #perfectharmony on Twitter.


Link to Press Release:

http://www.businesswire.com/news/home/20110330006306/en

http://www.thecoca-colacompany.com/dynamic/press_center/2011/03/create-perfect-harmony-with-taio-cruz.html

L.L.Bean to launch free shipping forever March 25

L.L.Bean, a leading outdoor equipment and apparel merchant, implements free standard shipping to all United States and Canadian addresses effective March 25, 2011. The company founder and inventor of the original Maine Hunting Shoe, Mr. “L.L.” Bean, introduced the concept of free shipping in 1912 by adding “post paid” in catalog copy. As L.L.Bean nears its 100th anniversary, the tradition of free shipping returns. L.L.Bean’s free regular shipping includes fast delivery with customer packages arriving in 2-5 business days.

Click here to view release.

JOHN FRIEDA® PRECISION FOAM COLOUR TO UNVEIL "THE DECISION" A SHORT FILM STARRING KATIE HOLMES

John Frieda is a company that has prided itself on being an affordable mode of hair care for the everyday woman. Frieda was one of the first major stylists to make the leap into mass-producing his products when others were still stuck in their high priced salons. He has gained popularity for his Frizz Ease line of products that tames unruly frizz and his latest line that claims to bind split ends with amazing results. To celebrate the release of John Freida’s Precision Foam Colour, the line developed a short film starring Katie Holmes that premiered on March 22nd in New York City titled “The Decision.” The unprecedented at-home hair colour offers salon-precise coverage with flawless results. Click Here

K9 Cancer Walk Helps Buddy and Friends Fight Canine Cancer

Buddy is an 8-year-old chocolate lab mix who has lost loved ones to cancer. The Denver-based Morris Animal Foundation launched the Canine Cancer Campaign to help scientists worldwide prevent, treat and ultimately cure cancer in dogs. This year the campaign is inviting dog lovers and friends to participate in the K9 Cancer Walk at Elk Grove, California on May 7 to raise awareness of canine cancer and raise funds for research that will develop prevention strategies and test new treatments. Last year, nearly 700 participants rallied to celebrate canine cancer survivors and memorialize those who have died. The event raised more than $61,000 for research. This year the K9 Cancer Walk at Elk Grove, California is aimed at raising $75,000.

Click here for full press release.

Playcast Media Appoints JWT to Enhance Cloud Gaming Experience for Gamers Around the World with New State-of-the-Art Portal

Playcast Media announces it has partnered with the communications firm JWT to to develop a new social gaming portal for PC and TV. Playcast is the current leader in “cloud gaming” (technology that allows users to play complex, data heavy games without the need of a console). They hope to use JWT’s expertise to blend cloud gaming with social networking.

For the rest of the mind -numbing press release, please follow this link.

Mayors Michael Bloomberg & Antonio Villaraigosa's Twitter Challenge Fuels The People's Games New York vs. Los Angeles Rivalry

Recent tweets between Los Angeles and New York City Mayors Antonio Villaraigosa and Michael Bloomberg have "intensified" into a bi-coastal basketball challenge. Competing boasts of the athletic supremacy in each of their respective cities (via Twitter) have boiled over into an official challenge to be settled during The People's Games this spring. Tryouts for the representative teams will begin in both cities this Sunday, with the opportunity for each of the final rosters to be coached by NBA Legends Earl "The Pearl" Monroe (New York-native) and Lucius Allen (Los Angeles-native) in early May's final three-game series. Touted as being the "antithesis of professional sports," The People's Games provide individuals of all ages and backgrounds the chance to live out their dream of playing in a big time sporting event, representing their families, neighborhoods, and cities in pursuit of the thrill of victory... as well as for 'the love of the game'.

Click here to view the full release..

Sports and Entertainment Stars Unite in Las Vegas for 10th Annual Michael Jordan Celebrity Invitational, Hosted by ARIA Resort & Casino, March 31 - Ap

ARIA Resort & Casino will host the 10th Annual Michael Jordan Celebrity Invitational Golf Tournament at Shadow Creek Golf Course in Las Vegas. Drew Brees, Wayne Gretzky, Mia Hamm, Spike Lee, Don Cheadle and Shannon Elizabeth are among the celebrities and athletes invited to participate in the four-day tournament. The first two days will pair a celebrity with four amateurs and the last two will be a celebrity competition. All proceeds will benefit the Make-A-Wish Foundation, Nevada Cancer Institute, James R. Jordan Foundation and Cats Care, the charity of the Charlotte Bobcats. Tickets are for sale to the general public.

Click here for the full press release.

Meatheads Aspires to 10,000 Random Acts of Kindness

In an effort to raise $2,500 for Aspire – a nonprofit Illinois organization that serves children and adults with developmental disabilities – Meatheads Burgers & Fries recently kicked off a campaign to inspire 10,000 random acts of kindness. Beginning February 28, for every random act of kindness (a selfless act meant to cheer up or assist another person) either posted on Meatheads’ Facebook wall, shared on Twitter via the #meatheadsact hash tag or e-mailed to act@meatheadsburgers.com, the Meatheads’ group of Illinois-based family restaurants will donate 25 cents per pledge. According to Tom Jednorowicz, managing partner of Meatheads, “As a restaurant with a goal of ingraining ourselves into each community we serve, we thought this would be a great way to work with our customers and neighbors in helping such a great cause.”

Click here for the full press release.

Groupon...again

Thought this was interesting given the recent Kenneth Cole fiasco and our in-class Groupon discussion!

Groupon's Ad Quickly Draws Backlash - WSJ
Groupon's Controversial Superbowl Commercials - ABC
Commercial - Tibet
Commercial - Rainforest

Walmart Helps Celebrate Black History Month by Giving Away Free Tickets

On February 1, 2011, Walmart issued a press release on PR Newswire announcing that they will be sponsoring the “America I AM: The African-American Imprint” tour to kick off the start of black history month. As part of the sponsorship and in partnership with the D.C. Commission on the Arts & Humanities, and the DC Arts & Humanities Education Collaborative, Walmart will be giving away 20,000 free tickets to students and families in the Washington, D.C. area. The tour will be making its debut at the National Geographic Museum in Washington, D.C. on February 2, 2011. They will also be offering discounted tickets at select Walmart stores in the D.C. area.

Real California Cheese and Chocolate – The Perfect Love Connection

For Valentine’s Day 2011, instead of “falling back on a bouquet of red roses or dinner at a crowded restaurant,” the people from the California Milk Advisory Board ask readers, “this year why not create something different with a personalized pairing menu of California chocolates and Real California Cheeses?” The California Milk Advisory Board’s press release provides readers with guidelines and tools that help them create the perfect chocolate and cheese pair as a way to show their love this Valentine’s Day. For those who want to take it to the next level, consumers can access the CMAB website and download the free smart phone application. They start by choosing their favorite California cheese, and the application will “suggest the perfect wine and beer varieties to make it sing. Or, users can select their favorite wine or beer and the app offers some California cheese selections that work best.

Full press release on Business Wire

Amazon Defense Coalition: Chevron, Trying to Fight Ecuador Lawsuit, Now Claiming Plaintiffs Don't Really Exist

Several indigenous plaintiffs locked in a long-standing lawsuit with Chevron met at one of the company’s oil well sites in Ecuador’s Amazonian rainforest this week to disprove Chevron’s recent legal motion asserting that they did not really exist. The advocacy organization Amazon Defense Coalition says this is Chevron’s most recent effort among numerous attempts to delay the lawsuit, in which Chevron is accused of dumping billions of gallons of toxic waste into the Amazon between 1964 and 1990. Chevron has alleged an American expert it hired found discrepancies between 20 of 48 signatures on the 2003 lawsuit and the signatures on the plaintiffs’ national identity cards, a claim that has been disputed by the plaintiffs.

Full press release on PR Newswire

Nike Introduces the New French Football Kit, Combining Elegant Design with Innovative Performance and Environmental Sustainability

Summary:

On January 17, 2011, Nike announced its partnership with the French Football Federation (FFF) and its production of new team kits. The unveiling, which was held at the Espace Cambon, a venue generally reserved for fashion events, featured appearances by France Coach Laurent Blanc, several French players and Nike President and CEO, Mark Parker. According to the release, Nike designed the kit to meet French standard and style. Although the kit boasts the company’s renowned Dri-FIT technology, it is Nike’s most environmentally sustainable kit to date. The shirt and shorts are made mainly from microfiber polyester recycled from plastic bottles.

The release also mentioned the promotional campaign behind the new series, which includes a digital and print campaign and a TV spot. The French team will wear the kit for the first time against Brazil on February 9, 2011. Retail products will be available February 5, 2011.

Find the full release here.

DiGiorno Creates "High Five Challenge" Between Super Bowl Cities to Break Guinness World Record

In honor of the Super Bowl, DiGiorno Pizza is selling organizing a “High Five Challenge” in order to break the Guinness World Record of the most simultaneous high fives, and selling $5 pizzas during the week. On Thursday, February 3, DiGiorno will host five rallies in Pittsburgh and Green Bay, home towns of the two competing teams, where there will be a challenge to see who see who has more passionate fans. For those who can’t be in either city, DiGiorno is offering their rising crust pizzas for $5 throughout the week leading up to the game at supermarkets across the country. Fans in other cities will also be able to give their Facebook friend “digital high fives.” For every high five sent over Facebook and every fan in attendance at the rallies, DiGiorno will donate $5 to Feeding America. DiGiorno has hired comedian Jay Mohr to help promote the High Five Challenge.

Read the press release here.