For Valentine’s Day 2011, instead of “falling back on a bouquet of red roses or dinner at a crowded restaurant,” the people from the California Milk Advisory Board ask readers, “this year why not create something different with a personalized pairing menu of California chocolates and Real California Cheeses?” The California Milk Advisory Board’s press release provides readers with guidelines and tools that help them create the perfect chocolate and cheese pair as a way to show their love this Valentine’s Day. For those who want to take it to the next level, consumers can access the CMAB website and download the free smart phone application. They start by choosing their favorite California cheese, and the application will “suggest the perfect wine and beer varieties to make it sing. Or, users can select their favorite wine or beer and the app offers some California cheese selections that work best.
Full press release on Business Wire
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