John Frieda is a company that has prided itself on being an affordable mode of hair care for the everyday woman. Frieda was one of the first major stylists to make the leap into mass-producing his products when others were still stuck in their high priced salons. He has gained popularity for his Frizz Ease line of products that tames unruly frizz and his latest line that claims to bind split ends with amazing results. To celebrate the release of John Freida’s Precision Foam Colour, the line developed a short film starring Katie Holmes that premiered on March 22nd in New York City titled “The Decision.” The unprecedented at-home hair colour offers salon-precise coverage with flawless results. Click Here
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