DiGiorno Creates "High Five Challenge" Between Super Bowl Cities to Break Guinness World Record

In honor of the Super Bowl, DiGiorno Pizza is selling organizing a “High Five Challenge” in order to break the Guinness World Record of the most simultaneous high fives, and selling $5 pizzas during the week. On Thursday, February 3, DiGiorno will host five rallies in Pittsburgh and Green Bay, home towns of the two competing teams, where there will be a challenge to see who see who has more passionate fans. For those who can’t be in either city, DiGiorno is offering their rising crust pizzas for $5 throughout the week leading up to the game at supermarkets across the country. Fans in other cities will also be able to give their Facebook friend “digital high fives.” For every high five sent over Facebook and every fan in attendance at the rallies, DiGiorno will donate $5 to Feeding America. DiGiorno has hired comedian Jay Mohr to help promote the High Five Challenge.

Read the press release here.