Summary:
On January 17, 2011, Nike announced its partnership with the French Football Federation (FFF) and its production of new team kits. The unveiling, which was held at the Espace Cambon, a venue generally reserved for fashion events, featured appearances by France Coach Laurent Blanc, several French players and Nike President and CEO, Mark Parker. According to the release, Nike designed the kit to meet French standard and style. Although the kit boasts the company’s renowned Dri-FIT technology, it is Nike’s most environmentally sustainable kit to date. The shirt and shorts are made mainly from microfiber polyester recycled from plastic bottles.
The release also mentioned the promotional campaign behind the new series, which includes a digital and print campaign and a TV spot. The French team will wear the kit for the first time against Brazil on February 9, 2011. Retail products will be available February 5, 2011.
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