On Jan. 17, 2011, Indie Candy – a Birmingham, Alabama-based manufacturer of natural and allergen-free gourmet candy – announced the launch of its new holiday-themed allergen-free candy line just in time for Valentine’s Day 2011. The company’s products, which can be purchased at indiecandy.com, are not only free of artificial flavors, preservatives and dyes, but also do not contain any of the “Big 8” food allergens, including gluten/wheat, dairy, tree nuts, soy, eggs, fish and shellfish. Food allergies form when the immune system mistakenly attacks a food protein, causing mild to life-threatening reactions in roughly 12 million Americans who suffer from allergic reactions to food. The company is trying to add news value to the launch by positioning the candy as a safe snack for kids in the classroom.
Please click here to view the press release on PR Newswire.
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